THIS CURRENT REAL ESTATE MARKET HAS THE GREATEST UPSIDE POTENTIAL FOR THE SMART INVESTOR.

The market has changed, but not for the first time. When taken in context, the current real estate environment is not so much an example of the inherent uncertainty of real estate, but rather an underscoring of the cyclical nature of the business. For those with the expertise to meet the challenges, the current market offers an entirely new set of opportunities to the seasoned and successful players who know how to identify and implement successful strategies. We have been through several "down cycles" and recessions since 1972 and are excited as to what we think is coming in the next 24 months. Opportunity. Now is the time to buy quality income producing commercial real estate assets at discounted prices with the goal of cash flow and appreciation. Please read on to find out what unique financial structures we are utilizing to acquire high quality properties at a significant discount.

About Our Company

Principals Capital Funding, Inc. is a privately held investment firm specializing in the Equity Formation, Sponsorship, Joint Venturing and Private Lending of Commercial Real Estate. Our investment philosophy is simple yet powerful: Seek and acquire undervalued properties and create value through the repositioning of existing properties or development of land. (This cycle is heavily weighted toward repositioning). We tend to be conservative and patient, which has been our recipe for a 30+ year track record of success. The company is currently focusing on the high-growth state of Texas and opportunistic acquisitions in California and the Western United States.

Since 1995, Principals Capital Funding has built long-term relationships with our clients and partners. Our network continues to grow and flourish based on our ongoing relationships with our satisfied clients. A majority of our new clients are referrals from existing clients. We have had numerous clients tell us that PCF is the best company that they ever worked with from a standpoint of ongoing success and the warm "family like" rapport we have with many of our clients. We are happy to supply references from our current clients upon request. Principals Capital Funding has offices in Austin, Texas and Los Angeles, California.

The mission of Principals Capital Funding is to utilize our experience, reputation, and track record to be one of the very best Private Real Estate Investment Banking firms. We are achieving continued growth by treating our clients with integrity and providing them with superior returns, through our strategy of deploying investment capital through private equity and mortgage lending opportunities. In the effort to accomplish our mission, we're guided by our core values, which are based on honesty, trust, hard work, and underlying excellence in all aspects of our business, with an emphasis on sourcing deals and partners that can beat the market on great risk adjusted returns.