Ethics are the building blocks of lasting relationships. We continue to build our business based on a simple slogan, "Real People, Real Assets and Real Returns." Our team stands apart from our competitors in our ability to identify outstanding opportunities utilizing our deep network, experience, underwriting skills and best of class joint venture partners. Our team stands apart from our competitors because of our ability to identify outstanding opportunities, as well as our utilization of prior experience, underwriting skills, deep network, and best-of-class joint venture partners.


JP Newman, CCIM has a track record that consists of successfully funding and sponsoring over $100 million in equity and debt for commercial real estate covering a variety of asset classes, including: 2,100 apartment units in California, Texas, and Louisiana; 1,400+ acres of land along Texas State Highway 130 (SH-130); the development of the largest self-storage project in Texas; and the acquisition and management of an 82,000 foot neighborhood shopping center, anchored by Hobby Lobby.

After a successful corporate career as Vice President of Family Entertainment at Sony Home Entertainment, Mr. Newman joined Principals Capital Funding in 2000 and began arranging equity capital. In 2005, Mr. Newman expanded Principals Capital Funding's presence to Austin, Texas from Los Angeles, California recognizing the strong fundamentals in the Central Texas economy. His first joint venture project in Austin was to arrange the Mezzanine financing and Guarantee for the development of one of the largest climatized storage projects in the U.S., Secured Climate Storage (www.securedclimatestorage.com). The project was named Austin Business Journal's "Best Industrial Project for 2007 and achieved stabilized occupancy within its first 18 months of operations.

In 2006, Mr. Newman assembled and led the largest land acquisition in Williamson County's history with his partners, Glenmont Capital and Atlantic Coast Development. This 476-acre master planned, mixed-use tract is known as, The Crossings at Carmel Creek in Hutto, Texas. Mr. Newman and his partners successfully negotiated a $48 million PUD and economic incentive from the city of Hutto in 2008.

In 2007, Mr. Newman led the financing and purchasing of another large mixed-use development along a commercial intersection of the new SH-130, a 275-acre tract located in Lockhart, Texas, connecting Austin to San Antonio. Marketing efforts have recently launched for this Multi-Family, Retail, and Industrial development called "Centerpoint at Lockhart" (www.cplockhart.com). The project will launch when SH-130 opens in late 2011.

Identifying the shrinking credit market early, Mr. Newman launched Principal Capital Funding’s sister division,  First Capital Funding, LLC in 2007 as a private money lender arranging hard/private money loans throughout Texas. The company continues to successfully loan on real estate throughout Texas and has become one of the preeminent real estate companies in Central Texas. (www.fcapfund.com)

In 2010, Mr. Newman identified the first equity opportunity in this new cycle and arranged the completion funding for The Retreat at Northbluff, a new 240-unit apartment building in Austin, Texas.   In 2011, he is continuing with targeting distressed equity and debt opportunities and has recently completed the equity funding for Glendale Park, a 810 unit, REO/Bank Foreclosure purchased in conjunctions with Post Investments.

Mr. Newman is a licensed broker in California and an agent in the State of Texas. He was President of CCIM's Central Texas Chapter in 2010, leading over 270 local members. A Certified Commercial Investment Member (CCIM) is a recognized expert in the disciplines of commercial and investment real estate and must pass all the courses, transaction requirements, and a comprehensive final exam. Of the more than 150,000 commercial real estate professionals in the United States, only an estimated 6 percent hold the CCIM designation. Mr. Newman is a graduate of University of California, Los Angeles (UCLA) and is an avid mountain biker and boater. He and his wife, Janet, enjoy spending quality time with their two young boys.


Robert H. Newman is Vice President of Principals Capital Funding, Inc. He is a graduate of UCLA, and majored in Business and Accounting.

Since 1973, Mr. Newman has been involved in Commercial Real Estate both as an Agent and as a Principal. He has specialized in Joint Ventures, Equity Capital Formation, and the buying and selling of apartments, office buildings and shopping centers.

For 18 years, Mr. Newman was a partner in Jones and Newman, a venture that bought and managed over 5,000 units of apartment buildings and shopping centers, as well as operated major office buildings in the western and southern regions of the United States (Georgia, Texas, and California). One of their crowning achievements was the combined purchase of over 1,000 acres of land in Palm Springs, California from 1983-1986, which they sold at large profits to several major development companies. They retained 300 acres of that land, and in a joint venture partnership with Vista Development Company, developed 186 homes within a master planned community. The venture successfully sold and repaid over $18 million in construction loans over a 3 year period.

In 1997, Mr. Newman founded Principals Capital Funding, Inc., a real estate investment company funded by a group of strong private investors. The company engages in the limited brokering of apartment buildings, retail centers, and private lending under its affiliate, First Capital Realty Services.

Mr. Newman was awarded the Businessman of the Year by the National Chapter of the Republican Party for the State of California in 2006. He is very astute on the economy, has a conservative business approach, and attends many seminars and lectures on the current economy. Although this is a very tough Recessionary Cycle, he believes that in the next year or two, there will be opportunities to buy rental income properties at prices not seen for the past decade. Newman believes these purchases must be made with a "cash flow approach" not "leveraged" at this time.

When Mr. Newman felt it was the wrong time to buy commercial properties in 2009, he started purchasing Foreclosed Homes in South Los Angeles with his in-house Licensed Contractor. He successfully continued this through 2010 and into 2011.

Mr. Newman now feels it is time to concentrate on buying distressed apartment projects. He has a track record of being very successful in rehabilitating apartments in the states of Texas, California, Georgia, Louisiana and Florida.


Adrian Lufschanowski is Director of Investor Relations at Principals Capital Funding. Adrian's career in raising capital began five years ago with a venture capital firm, Elevation Capital Partners. His focus was start-ups and real estate investments. His knowledge and expertise in financial markets and investments added to his aptitude to identify sound start ups and real estate ventures. His ability to communicate and create long-lasting relationships helped fund these deals. For these reasons, Adrian was recruited to join our team to raise capital and create relationships with investors.

Adrian's interest in joining Principals Capital Funding stems from his 10 years of trading equities and derivatives. During this time, Adrian studied the financial markets in depth to identify sound investments, risk/reward, and capital preservation. Adrian believes that Principal Capital Funding’s model is the ideal conservative model that will flourish in today's economic environment. Adrian obtained his B.A. in Psychology from the University of Texas, Austin. He then perused his Masters of Human Services in Business Administration (MBA) and Social Psychology at St. Edward's University. He is a licensed Realtor in Texas and a member of ABOR, TAR, and NAR.


Ray Walter is COO of Principals Capital Funding. Before joining Principals Capital Funding, Ray founded and built Walter Servicing Corp, a private loan servicing company, and Walter Capital Funding, LLC, a Texas Mortgage Brokerage Company. Walter Servicing Corporation currently services a lending portfolio of over $20,000,000 for individual private lenders.

Ray began his professional lending career at Countrywide Home Loans and has since started two successful businesses all relating to real estate finance. After a very successful career with Countrywide, Ray quickly established himself as a top mortgage producer in the Austin/Round Rock area. Ray has been in real estate lending for over twelve years and has closed and funded over $250 million in both traditional and private lending transactions. These closings involved single family homes to apartment complexes, as well as some land development. Ray is very involved in real estate investing and currently owns 27 rental units in the state of Texas.
Ray actively holds a Mortgage Brokers License #80845. Walter Capital Funding, LLC is also a member in good standing with the Better Business Bureau. Ray is a resident of Leander, Texas. He is married to Kayla and they are both proud parents of their three children, Ava, Avrielle, and Anthony.


Janice Hochman is Manager of Investor Relations and Underwriter for Principals Capital Funding, Inc. Janice is a graduate of California State University, Los Angeles majoring in Psychology. She has worked with the company for the past five years. She is a licensed Real Estate Agent and has worked in the mortgage business in Los Angeles for the past ten years. Janice has a dynamic personality and is very well liked and appreciated by our investors. She has also personally invested in many projects with Principals Capital Funding, Inc.


Jennie Branch is Administrator of Investor Relations. Jennie recently joined First Capital Funding and Principals Capital Funding in 2010. She has 22 years of entrepreneurial experience, centered on business growth and strong client relationships, as the founder and president of a leading corporate art consulting firm. Her experience is heavily rooted in operations, business development, and sales & marketing.

Jennie’s long-standing fascination with real estate and investing have provided the perfect segue for her new career direction. Her main focus now is to assist our clients in her liaison role with Investor Relations. She is responsible for daily decisions regarding operations and collaborating on strategies for business growth.

She shares her interest in road and mountain biking with her husband John, and enjoys spending time with their two adult children, Tess and Mike.